A news release is your chance to get your message out through the media. A good news release is written like a news story. Click here for the template news release created for Awareness Day 2011 that you can use as an example. You’ll want your news release to have the following components:
Contact information: You want reporters to be able to reach you for more information, so include your name, your phone number, and your email.
The Release Date: Most reporters will assume they can use your news release as soon as they get it. If so, you’ll want to put “For Immediate Release” and the date.
The Dateline: Reporters want to know that your news release will appeal to their local listeners or readers, so you should include a dateline.
The Headline: The headline should summarize your release and offer something to intrigue reporters to keep reading.
The Lead: This is your first paragraph. It should contain the most important fact about your press release.
The Body: The body of the news release should add detail and substantiation to your lead. You will want to quote someone to personalize the release. Click here for language about Awareness Day and systems of care that you can use in your news release.
The End: In order to let reporters know that the release is over, you will want to add the sign reporters expect to see at the end of a release: ###
A word about the length: You will want your news release to be as long as it needs to be to contain all the facts you need, but with reporters, shorter is better so be merciless when cutting unnecessary words and sentences.