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Community Events Held for Awareness Day 2011

Each year, it is the communities' creativity and innovation that capture the essence of what Awareness Day hopes to achieve.

Over the last 6 years, thousands of community-level events have taken place on Awareness Day, ranging from book readings to workshops on children’s mental health to a talent show and a “human wave.” The common thread to all of these events is the coming together of the community to understand and appreciate how children with mental health needs can and do thrive in their communities.

If you are inspired to host your own Awareness Day 2012 activity after reading about the events held in 2011 below, fill out and submit your pledge form (PDF - 111 kb) to share your plans with SAMHSA and the “Caring for Every Child's Mental Health” team.

Below are highlights of what communities planned for Awareness Day 2011.


Pascua Yaqui Tribe (Sewa Uusim Systems of Care) celebrated Awareness Day with its annual event called "Dia De Los Ninos" in Guadalupe. The event started with a peace walk led by a drummer. There were several tables, one of which had information and materials on Awareness Day and games, and another where youth could look into a mirror and draw on a paper bag as they see themselves. Sewa Uusim hosted another event in Tucson attended by more than 200 people. The system of care worked with Centered Spirit and Zarapath to create a great event, and many agencies volunteered their services. There were water slides, dunk tanks, snow cones, food, many activities for the youth, and lots of information on wellness for the parents. To promote the Awareness Day activities, fliers were sent out via email and social media and were shared with many agencies throughout the town. They also were mailed to every Tribal member in the Phoenix metro area. A mental health PSA was played on the Pascua Yaqui Radio Station throughout the week leading up to Children's Mental Health Awareness Day.


Mid-South Health Systems premiered the movie "Rise Up" in their northern and southern counties. The film is based on the lives of the youth and families that participate in their Action for Kids program.


Canada National Child and Youth Mental Health Day maintained a Web site to promote their efforts. They also distributed fliers and offered green awareness ribbons to those interested in purchasing them.


Butte County Connecting Circles of Care participated in Awareness Day by holding a community mental health awareness celebration and resource fair, which included free hot dogs, a talent show, and family activities. The system of care collaborated with a large number of other community organizations for the event.

Children's Institute: Project ABC conducted a "My Feelings are a Work of Art" event for Awareness Day at the Children's Institute, Inc. Head Start Preschool, which 15 families joined. They also held a social marketing meeting and created a new pamphlet titled, "What is Early Childhood Trauma?" to accompany a national PSA on trauma. To promote Awareness Day, they used the Awareness Day template press release to craft a press release about their new trauma pamphlet and distributed it to local media.

Los Angeles Child Guidance Clinic partnered with local students at the Manual Arts High School to design and implement an outreach event about mental health on campus for Awareness Day. On the day of the event, students wrote down their ideas for healthy ways to relieve stress and made stress balls out of balloons imprinted with the slogan "Stress Free is the Way to Be." Student volunteers handed out tips for stress relief as well as the clinic's contact information. A group of 10 leadership students took part in planning and executing the event. More than 150 students participated by making stress balls, suggesting healthy ways to relieve stress, and speaking with student volunteers and the clinic staff on the importance of mental health.

United American Indian Involvement — Seven Generations held a banquet in honor of Awareness Day. The banquet included a dance performance from youth, a speech about Awareness Day from the organization's director, and a presentation on resiliency. The system of care revealed a mural made by youth about resiliency at the banquet. The system of care's outreach efforts for the banquet included mailing invitations, making announcements at community meetings, and promotion through social media.


Building Blocks developed educational/media materials, including an Awareness month calendar. The system of care utilized its listserv of more than 10,800 to distribute information about Awareness Day. Awareness Day was also mentioned on the Stop Alcohol Abuse Web site (http://www.stopalcoholabuse.gov/inthenews.aspx Exit Disclaimer) and Building Blocks Web site (http://www.bblocks.samhsa.gov). Eighty-three people visited the Stop Alcohol Abuse Web site, while 40 visitors to the Building Blocks site downloaded or viewed the Awareness Day Save the Date flier, 66 downloaded or viewed the Awareness Day one-page description, and 65 downloaded or viewed the 2010 Awareness Day Final Report.


Delaware's B.E.S.T. for Young Children celebrated Awareness Day by hosting a behavioral health forum titled "Working Together to Build Healthy and Resilient Families and Communities," in addition to their program "I Feel...Feeling from A to Z" for young children and providing free ice cream to the community in the "Get the Scoop on Children's Mental Health" campaign. Delaware's B.E.S.T. also held a Youth Celebration that featured a youth skills workshop, entertainment from the Delaware School of Rock, and art projects.

District of Columbia

Children's National Medical Center sent an email announcement through its listserv to promote Awareness Day 2011. Expressive Therapies at Children's National Medical Center facilitated a creative expressive art activity in the hospital atrium on May 3. Children were encouraged to visually and creatively express what makes them strong and what gives them strength. Handouts about children's mental health and the benefits of creativity and self expression for children were provided to parents and caregivers.


Miami FACES—Families And Communities Empowered for Success participated in Awareness Day with its First Annual Youth and Family Empowerment Summit. Youth and families from across Miami-Dade exhibited art and performed their talents. The event represented a collaboration between various community organizations, and the system of care publicized it through Facebook and a media advisory.

Northeast Florida Children's Mental Health Coalition celebrated Awareness Day by launching its month-long Healthy Minds‒Healthy Spirits initiative, aimed at increasing awareness of African American children's mental health among faith-based leaders. The Healthy Minds‒Healthy Spirits initiative was created by a coalition of a consumers and professionals representing 32 agencies in Duval County and the Jacksonville Children's Commission and Partnership for Child Health. The initiative handed out toolkits with educator resources to participating churches with information about children's mental health, building resilience in young children dealing with trauma, and other mental health resources.

Orange County, Florida Children's System of Care Project did a lot to promote Awareness Day this year. Not only did the mayor of Orange County release a proclamation of Awareness Day, but also the system of care filmed a PSA with the mayor to publicize it. Additionally, the system of care held a community event titled "Healthy Minds Healthy Lives," which featured food, activities, entertainment, and mental health information and resources.

Sarasota Partnership for Children's Mental Health joined with a number of organizations on three events for its community. The first was a Friends & Family Walk over the John Ringling Bridge that 45 people participated in. The second was an art reception showcasing pieces created by Sarasota students that was attended by more than 200 people. More than 1,200 students in preschool through 3rd grade worked together with their peers to create pieces of art focused on the theme, "What a Difference a Friend Makes," which were displayed at two local libraries. The third event was a presentation by nationally recognized psychologist and educator Anne Hogan, Ph.D., titled "Relationships: How They Help Children, How They Help Us." Lists of books focusing on friendships were posted on the site, distributed at the art reception, and available at local libraries. The library also created a display of books about relationships. Thousands of people locally and nationally were reached through the Web site and local media coverage of the event. For promotional efforts, the system of care distributed fliers to partnering agencies and sent press releases and drop-in articles to the media. The importance of relationships and information on the factors that promote the healthy social/emotional development of children were posted on the AllAboutSarasotaKids Web site.


Georgia Department of Behavioral Health and Developmental Disabilities—Healthy Transitions celebrated Awareness Day in various counties across the State. In a majority of the counties, Awareness Day fact sheets, fliers, ribbons, and promotional materials were distributed to various community partners. Schools throughout the State held art activities and read books about feelings and emotions to students. Students in Ashworth Middle School GNETS class and Heritage Baptist youth group created artwork to express how one can talk to a trusted adult about their feelings. In Bartow County, Mission Road Elementary 2nd grade classes created "Feeling" puppets and discussed the importance of not holding feelings inside. In Walker County, a magic show featuring "Isabelle the Incredible," which highlights laughter as the best medicine, was shown at Rossville Middle School. In Paulding County, Dr. Melton presented about the effects of stress, anger, emotions, and coping skills to students at New Hope Educational Center and High School. In Polk County, youth took pictures of things in their world that represented overcoming trauma. Photos will be developed and each youth will receive a poster size copy of their favorite photo.


Project Kariñu celebrated Awareness Day by raising awareness about the services and supports that it offers to young children from birth to 5 years old with mental health challenges.


Project Ho'omohala obtained a proclamation from Governor Neil Abercrombie proclaiming May as Children's Mental Health Awareness Month. The system of care also obtained similar proclamations from the mayor of Honolulu and the City Council. Two events were organized near the State capitol—a sign-waving event and Lei of Friendship, which featured personal testimony from youth and families on the importance of children's mental health. Furthermore, the system of care launched the Wear One. Share One. project, an ongoing classroom program to educate children about the importance of friendships. The project will continue throughout the school year, targeting all 5th grade classes throughout the island of Oahu. Promotion for these events was primarily done through fliers, press releases, e-lists, and network systems throughout Oahu.


Idaho Federation of Families promoted Awareness Day on its Web site and encouraged its audience to take part in Awareness Day activities on May 3.


ACCESS Initiative organized a free viewing of "Louder than a Bomb," which was attended by more than 100 youth, family members and community members. Four billboards were created to promote the free viewing of "Louder than a Bomb," and 480 green awareness wristbands were distributed to youth, family members, and community members in April and May. ACCESS Initiative also hosted an art and poetry show, which 125 people attended, and a community leadership luncheon, which 64 community leaders and stakeholders attended. Furthermore, 103 Awareness Day letters were sent to community leaders and stakeholders, and 500 ACCESS Initiative newsletters were distributed to the community in May.

The DeKalb County Partnership for a Safe, Active and Family Environment (DCP/SAFE), a program of the Ben Gordon Center, observed National Children's Mental Health Awareness Day with a youth action called "When I Grow Up." The activity served as an opportunity for youth to become mental health advocates and raise awareness about mental health needs and social inclusion for children and youth alike. The youth advocates drew posters that featured the headline "When I Grow Up," and wrote something that would express the aspirations of young children and youth. The posters were displayed on May 3, 2011.

Illinois State Board of Education used Twitter to promote Awareness Day 2011. Tweets were distributed before, the day of, and after May 3 to promote Awareness Day.

McHenry County Mental Health Board involved youth in "Resiliency through Art," a partnership with Head Start and transition-age youth for Awareness Day. McHenry County Mental Health Board wrote a press release and with the help of the Northwest Herald, printed a 20-page Awareness Day insert. They also sent email blasts to inform the community of the activities and created banners. Youth- driven game nights called "Resiliency through Peer Education" were also part of the activities.

Project Connect utilized the Awareness Day proclamation template to have 16 town mayors issue Awareness Day proclamations. The system of care partnered with Harrisburg High School classes and the Pleasant Valley Star Church youth group to make green Awareness Day bows to distribute to the community along with Awareness Day information cards. In addition, the system of care hosted four events—Family Fun Night and three Walk the Block for Children's Mental Health events. To promote its Awareness Day efforts, Project Connect published a newsletter, distributed emails to their listserv, and placed Awareness Day advertisements in two local papers, The Money Stretcher and The Shoppers News.


Community Circle of Care: Northeast Iowa Children's Mental Health Initiative partnered with The Family Circle, Children at Home Program, Child Health Specialty Clinics, Iowa Department of Human Services, Dubuque County DECATAGORIZATION, Center for Disabilities and Development, Lutheran Services in Iowa, Families First, Hillcrest Family Services, NAMI, MHA, Community Foundation of Greater Dubuque, Telegraph Herald, Kwik Trip/Dairy Queen, the City of Dubuque, City of Dubuque Police Department & Auxiliary Police Department, City of Dubuque Fire Department & EMS, Sam's Club, American Trust & Savings Bank, Kohl's, Supreme Subs, Alliant Energy, Paramount EMS, Medical Associates, and various local businesses, organizations, and community members to host several activities for Awareness Day 2011. The system of care brought suicide awareness and prevention to area youth by sponsoring a t-shirt design contest and by hosting their 4th Annual Suicide Awareness & Prevention Walk for more than 250 participants. The organization also held a LGBTQ training and a "Bridges Out of Poverty" training, which offered a myth-shattering framework for understanding poverty for community members. The system of care also held its 4th Annual Mental Health Awareness Conference that was attended by 340 professionals, community members, parents, and youth. For all activities, press releases were sent and Web site and e-mail were used in outreach to various media outlets and organizations in the 10-county service area.


Kansas Association for Infant and Early Childhood Mental Health raised awareness about children's mental health and National Children's Mental Health Awareness Day by posting information about the national event on its Web site with a link to the Awareness Day Web page.


The Adanta Group—a community mental health center serving 10 rural counties in South Central Kentucky— planned activities for 10 counties, including Mental Health Awareness Day Proclamation Signing with newspaper coverage; providing children and youth mental health information for both caregivers and children in the outpatient mental health sites; sending letters to the dditors of local newspapers regarding children's mental health; and expressive therapy activities with children and youth.

Family Options, Inc. held info sessions on bullying, stress, coping skills, parenting, attachment, play therapy, and trauma for Awareness Day.

Kentucky's System to Enhance Early Development (KY SEED) celebrated Awareness Day by hosting a 5-hour event titled "Hats Off to Children's Mental Health." The event was attended by approximately 100 people and included lunch, activities for younger children, a hat-decorating contest, family and youth speakers, a barbershop quartet, information tables, and a balloon release. The event was promoted via Facebook, newsletter, press release, and 2,400 invitations. KY SEED collaborated with the Kentucky Partnership for Families and Children and Department for Behavioral Health‒Developmental and Intellectual Disabilities.


THRIVE Exit Disclaimer System of Care and (the Federation of Families for Children's Mental Health statewide chapter) G.E.A.R. Parent Network Exit Disclaimer co-organized the annual Awareness Day event at the State Capitol, which was hosted by Children's Behavioral Health Services Exit Disclaimer (CBHS) and supported by the seven-member Maine Alliance of Family Organizations Exit Disclaimer (MAFO). Thirty-one exhibitors, the general public, and several legislators were treated to the compelling lived experiences of speakers of all ages on the topics of Resiliency, Learning How to Learn, The Difference a Family Organization Makes, Never Giving Up, and Honesty is the Best Policy. Also, a mother-grandmother team from G.E.A.R. Parent Network used a football metaphor and a grandfather's life lesson to evoke the power of intergenerational resiliency. A team of mother/daughter speakers represented Adoptive and Foster Families of Maine Exit Disclaimer, a mother/son team represented Southern Maine Parent Awareness Exit Disclaimer, and youth spoke from New Moon (Sweetser) and Youth M.O.V.E. Maine Exit Disclaimer. Maine's NBC television affiliate ran an evening story featuring one of the speakers. A longer piece "Youth M.O.V.E. has say in services" Exit Disclaimer aired later in May and featured another Awareness Day speaker and event footage. The Sun Journal ran an advance online and print piece on youth participating in the event. THRIVE and MAFO Web sites and social networks posted announcements. THRIVE also posted: "Evaluating Trauma-Informed Services in Maine: Findings Show Why Services are Needed."

Additional MAFO Awareness Day activities, included: three Walks for Autism hosted by Autism Society of Maine Exit Disclaimer; G.E.A.R. Parent Network sponsored the statewide CMHA Poster Contest, CMHA Tailgate Kick-Off and co-sponsored the "What Family and Youth Want" conference;  Family Advisory Councils for Empowerment Statewide (a G.E.A.R. program) distributed Awareness toolkits in Maine's 16 counties; Maine Parent Federation Exit Disclaimer distributed green Awareness ribbons at its May conference; NAMI Maine Exit Disclaimer held a NAMIWalk to raise awareness and reduce stigma; Youth M.O.V.E. Maine co-sponsored the "What Families and Youth Want" conference, where it delivered several empowerment workshops.


SOC: Maryland Coalition of Families for Children's Mental Health (MD Cares) hosted an Awareness Day kick-off reception, featuring First Lady Katie O'Malley, where the governor's Awareness Week proclamation was read. Approximately 50 people attended the reception. Furthermore, the Baltimore Sun published an op-ed piece written by Mrs. O'Malley addressing bullying awareness in conjunction with Children's Mental Health Awareness Day. Another event titled "Listen Up: Maryland Stands Up Against Bullying Forum," was held on May 23, 2011, with WPGC FM and CBS Radio. CBS Radio, celebrities, parents, students, educators, community leaders, and children's mental health experts came together at Quince Orchard High School for a discussion live on the air on WPGC 95.5 FM on bullying awareness and prevention. MD Cares also collaborated with six local Rita's Italian Ice locations for "Get the Scoop on Children's Mental Health," where free water ice and information on mental health was distributed. Six students from Villa Maria Schools created the artwork for the 2011 campaign poster that was unveiled at the conference, and approximately 750 Children's Mental Health Awareness Kits were distributed to partners at the conference. To promote Awareness Day, 40 MTA buses displayed the Awareness Day message throughout the city from April 25 to May 22, with two advertisements that let parents and other family members know that while their teen may be acting out, they just might need the right mental health resource. The ads encouraged a call to 2-1-1 for information and referrals for community-based mental health services. PSAs featuring Mrs. O'Malley were aired on several Baltimore-area radio and television stations. The system of care also updated its Web site, http://www.childrensmentalhealthmatters.org Exit Disclaimer, with a listing of partners, events, photos, and activities from Awareness Day.

RuralCARES held a "Children's Mental Health Matters!" celebration and workshop, which was attended by approximately 30 people; a TAY workshop, which was attended by approximately 13 people; a resource fair, which was attended by approximately 50 people; a youth minority outreach conference, which was attended by about 40 people; and a multicultural festival, which was attended by about 10 people. Three local Rita's Italian Ice locations participated in "Get the Scoop on Children's Mental Health." Each location distributed free water ice and information on mental health. RuralCARES also hosted its second annual Day in the Park at the Salisbury Zoo. To promote the event, representatives from RuralCARES appeared on the local radio program "Straight Talk with Cleveland Rippons" on 1240 AM. The system of care also tapped other media outlets and utilized their Facebook page.


Massachusetts Department of Health conducted a month of mental health awareness activities including a movie screening, workshops for parents, lectures from professionals, and kids' activities.

Massachusetts Young Children's Health Interventions for Learning and Development celebrated Awareness Day 2011 by hosting a "Healthy Kids Day" with their local YMCA, which featured information tables, demonstrations, and family activities. Fliers, photos, and emails were distributed to promote the event and information about Awareness Day 2011.


American Indian Health and Family Services partnered with the Wayne County 3rd Circuit Court to host two events a family fair and an art activity with an art competition for Awareness Day. The events were promoted to the American Indian Health and Family Services' 700 Facebook friends and 1,300 listserv subscribers. Furthermore, the events were mentioned on their Web site, http://www.aihfs.org Exit Disclaimer.

Impact System of Care promoted Awareness Day by hosting its 4th Annual Children's Mental Health Awareness Day event, featuring a powerful skit by Ingham County youth addressing the challenges they face on a day-to-day basis, including bullying, divorce, thoughts of suicide, cutting, teen pregnancy, homelessness, child abuse, drug and alcohol abuse, failing in school, and sexual assault. The youth also made statements about their past and discussed how Impact services have helped them to overcome barriers and improve their lives. The event included the unveiling of the 2011–2012 traveling youth art show, which will be displayed by Impact partners for the rest of the year. Former Michigan State University and NFL running back Todd "T.J." Duckett spoke at the event, and the youth presented an appreciation award to Community Mental Health Children's Services Director Al Way. The theme of the event at a Lansing Middle School was "Mental Illness...No Longer a Restraint."

Kalamazoo Wraps held its 6th Annual National Children's Mental Health Awareness Day Carnival at the Kalamazoo Country Fairgrounds. The event included education, face painting, music, entertainment, moon bounces, prizes, games, and food.

Michigan Recovery Center of Excellence posted an article about National Mental Health Awareness Month and Children's Mental Health Awareness Day 2011 on their Web site.

Network 180 hosted its UP2U Mental Health Festival. The free family carnival featured more than 25 community resource booths, awareness activities, a poster contest, arts and crafts, raffle prizes, live bands, and more.


Child & Family Services—Capital Area promoted SAMHSA's "Caring for Every Child's Mental Health" public awareness effort on their Web site, which included event details about the Awareness Day 2011 national event.

Hope Coalition contributed to Awareness Day by publicizing information about National Children's Mental Health Awareness Day through its Facebook page.

STARS for Children's Mental Health hosted a "Family Fun Day" community event including info booths, activities for kids, and the presentation of a musical about mental health. The system of care publicized it through Facebook and its email listserv, and sent fliers home with kids from school.


Circle of H.O.P.E. held a school assembly at nine elementary schools for Awareness Day, featuring a youth engagement specialist who spoke about what mental health means to each student and why it's important. She discussed famous people with mental health challenges and how they followed their dreams, and concluded by explaining how dreams are like a balloon that needs support to soar. Then each student received a green balloon that he/she released into the air to symbolize their soaring dreams. More than 2,000 students and 75 teachers participated in the assembly. Circle of H.O.P.E. collaborated with Mr. Deep Positivity to develop a mental health rap, which he recorded. The system of care used this music during the opening of each assembly. Circle of H.O.P.E. also used the proclamation template to obtain a proclamation from the mayor.


Mississippi Department of Mental Health (Mississippi's TOP) held an art exhibit and reception for Awareness Day, featuring the 5-year old students enrolled in the City of Jackson's Early Childhood Development Centers. Awards and recognitions were given to the students and a special presentation was given by the mayor. The system of care disseminated a toolkit to communities throughout the State containing useful materials to implement successful activities or events for Awareness Day, including proclamations, press releases, list of possible activities, and an Itsy Bitsy Spider handout, which presented mental health in an interesting and accessible way. More than 85 people attended the event. Mississippi's TOP promoted the event using posters and media toolkits, which included press releases. The system of care partnered with Mississippi Transitional Outreach Program, Catholic Charities (TRY), Mississippi Families as Allies, National Alliance on Mental Illness, Mississippi Arts Commission, and the Greater Jackson Arts Council.

New Hampshire

National Alliance for the Mentally Ill, New Hampshire spread the word about Awareness Day by distributing green ribbons and displaying children's artwork that was submitted under the theme "My Feelings Are a Work of Art." The organization also obtained a Governor's proclamation that was read by children.

New Jersey

A.I.R., Attitudes in Reverse hosted a "Celebrity Scoop" for Awareness Day at Rita's Italian Ice in central New Jersey. The goal was to spread the message that the best suicide prevention is a good mental health awareness plan. At the event, teens from A.I.R. wore green and white t-shirts to scoop ice cream for attendees that were participating in talks on mental health and suicide prevention. A.I.R. also posted the event on their Facebook pages; more than 600 people were invited and over 225 confirmed attendance.

The John F. Kennedy School is a public school that services children ages 10-21 who are classified as autistic, cognitively impaired, physically impaired, and medically fragile. The art therapist and music therapist are both Nationally Board Certified and provided an overview of their programs with a brief hands-on activity. The event was attended by the parents of JFL students and the general public.

New Mexico

New Mexico System of Care held various events in recognition of Awareness Day. The system of care held classroom discussions with students and gave presentations to parents and caretakers on topics related to emotions and mental health; held an art activity for preschoolers; and hosted a night of dancing, awareness, and fun titled "Dancing with Our Stars." The New Mexico System of Care also held an open house at Tri-County Family Justice Center focusing on domestic violence and hosted the Local Collaborative 4 Parenting/Family Support Group at the El Valle Community Center for families of children with special needs. The system of care also hosted other events such as a 5K walk, a golf tournament, and a community festival called Youth Jam 2011.

PB&J Family Services provides an array of family-based therapeutic programs for at-risk children and their parents to improve family functioning, enhance child development, and promote healthy functioning within the community. This year's Awareness Day national theme of building resilience in young children dealing with trauma was especially relevant to PB&J's work and was a major goal of Art Day, the Awareness Day event held for the agency's Therapeutic Preschool based in the Town of Bernalillo, NM. The Bernalillo PB&J serves families in southern Sandoval County north of Albuquerque, including several Indian Pueblos. On Art Day, coordinated by a staff art therapist, the pre-school children and parents joined in imaginative sharing with one another to experience the healing nature of art. Parents were encouraged to follow their child's artistic lead so this event also strengthens parents' skills in supporting their child's expressive process. Art stations were set up outdoors in a festival-like atmosphere and featured activities such as easel, tile, sand, and face painting; clay work; mixed media assemblage; and art for babies.

New York

Beth Israel Medical Center (BIMC) and St. Luke's–Roosevelt Hospitals (SLR) created a flier for caregivers with tips on raising a resilient child. The flier, which was also translated into Spanish, included a SAMHSA Mental Health Awareness Day banner and contact information for local clinics. It was widely distributed at National Children's Mental Health Awareness Day information fairs in St. Luke's‒Roosevelt hospital lobbies and BIMC clinic waiting rooms that serve children and families. The flier was accessible through hospital media sites and information on childhood resiliency was available for staff as part of the organization's intranet. Social media was used as well, with information on children's mental health on both Facebook and Twitter pages. BIMC also had a looping slide about Awareness Day on their lobby televisions featuring child resiliency tips and clinic contact information.

Chautauqua County held a community celebration event at each end of the county in which they invited youth and families to come and enjoy an evening of fun and learn about services, information, and empowerment. Second, Chautauqua County created a daily newspaper campaign that showcased the various community agencies that provide mental health and family and youth support services. The system of care also conducted a poster contest for children on what resilience means and hosted a Green Ribbon Gala dinner celebrating the strength of youth and families with mental health issues.

Community Connections of NY hosted an Awareness Day conference that featured information tables and workshops about mental health. The system of care also promoted its conference and the national Awareness Day event through email blasts and their Web site.

MCOH System of Care: ACCESS (Achieving Culturally Competent and Effective Services and Supports) posted Awareness Day save the date information on their Web site.

Monroe County Office of Mental Health held a community celebration and awards ceremony in honor of Awareness Day.

Nassau County Family Support System hosted an information table at the Roosevelt Mall in New York where they worked to promote children's mental health.

Onondaga County Family and Youth-Driven Transformation Initiative, ON CARE, celebrated Awareness Day with events including a "Got Art?" art showing and family social event at the Museum of Science & Technology. The events featured artwork about resilience submitted by children with mental health challenges. The exhibit was then displayed around the community for the rest of May.

Orange County, New York, celebrated Children's Mental Health Awareness Week with community events with educational presentations, a professional development conference and a family dinner. At the community event on May 1, they provided fun and educational activities, such as the educational game, "Myths and Facts About Mental Illness." A "Courage Quilt" was also started with each child drawing "What Courage Means to Me" on the quilt's blank white squares. Another highlight of the event was the creation of a mural using paint on canvas, where each child contributed to the mural's picture of a lion—a symbol of courage and strength.

North Carolina

Alamance Country Department of Social Services (Alamance Alliance for Children and Families) presented a 5-minute spot for Community Council, a group coordinated by the Alamance County United Way, on May 3 with approximately 80 stakeholders present. The video, "If You Change the First Five Years, You Change Everything" was shown, followed by a brief presentation by family partners Barbara Young and Chandrika Brown. The system of care also delivered 200 balloons to students in Exceptional Children's Classes at Broadview Middle and Cummings High Schools. A local photographer documented the event and a picture appeared in the local section of the newspaper. The book "What Do You Do With A Grumpy Kangaroo," talking points, a lesson plan, and activity plan were provided to teachers to use as follow-up in the classrooms. The Alamance-Burlington School System Board and the Alamance County Board of Commissioners issued a Children's Mental Health Awareness Day proclamation. In addition, 400 ribbons were distributed to an array of individuals in the community including providers of mental health services to young children, Community Council members, Juvenile Crime Prevention Council, and Exceptional Children Teachers. Roughly 175 children and more than 100 adults participated in the activities.

BECOMING—Building Every Chance of Making It Now and Grown Up celebrated Awareness Day by releasing green balloons into the air. They also asked local businesses to display green balloons and Awareness Day posters.

Bush Clinical & Consultative Services created an Awareness Day Web badge, which was posted on their Web site to help raise awareness about Awareness Day 2011.

Mecklenburg CARES promoted children's mental health awareness through its community event "Resiliencefest." The Awareness Day event featured informational tables, children's activities, karate, and live music.

North Carolina Cradle to Career promoted Awareness Day by including information about Awareness Day and children's mental health on its Web site.

North Dakota

TiWaheGluKinipi hosted a community event that involved workshops on various mental health issues, info booths, children's crafts and activities, food, and a dance performance. The President of the Rosebud Sioux Tribe released a proclamation as well.


Clark County Children's Mental Consortium, in partnership with the Clark County School District, held a video contest for Awareness Day. Local high school students were asked to produce videos demonstrating strategies that could be used by middle schoolers to overcome the effects of bullying. The videos were judged and a winner selected. The winners were flown to Carson City where they showed their video and received an award at a luncheon at the Nevada Legislature, sponsored by Nevada's Governor and First Lady. Clark County School District social workers used the winning video in conjunction with a research-based bullying prevention lesson plan. Approximately 600 children participated in the bullying prevention assemblies held at local schools. The events were covered by a local TV station, which filmed the activities at the school and used information about children's mental health provided in a press release.


Cincinnati Children's Hospital Medical Center Division of Psychiatry hosted a carnival for psychiatry patients and their families. Children and families participated in a day filled with games and activities including a magic show, dancing, and clowns. Children also designed their own containers and planted seeds as part of a horticulture craft project. Everyone who attended the carnival was given the opportunity to design a brick to add to the "Wall of Resiliency."

Clermont FAST TRAC held "My Feelings Are a Work of Art" activities for Awareness Day, which served 819 youth ages 3 to 21 and 129 adults during 34 events. The system of care also hosted a Resiliency Ring Legislative event attended by 2,500 people, including legislators, constituents, and other advocates. Clermont FAST TRAC promoted its events via email, newsletters, YouTube, and the community press, including local radio stations and Cincinnatti.com. Partners for their Awareness Day activities included the Clermont County Boys & Girls Clubs, Clermont County Children's Protective Services, Clermont County Juvenile Court, Clermont County Developmental Disabilities, Clermont Recovery Center, Genesis School, Child Focus Head Start, and local elementary schools.

Hamilton County Mental Health and Recovery Services Board: JOURNEY to Successful Living promoted SAMHSA's "Caring for Every Child's Mental Health" public awareness effort and the Awareness Day 2011 national event on Star 93.3 FM's Web site.


Mental Health Association of Central Oklahoma: Oklahoma Systems of Care partnered with NorthCare and Red Rock for a carnival-themed Awareness Day celebration. Booths were set up around the park, providing families with resources from mental health care providers from around the State, including NorthCare and Red Rock. Each booth had a fun activity or a game for youth and their families.

Tulsa Indian Community Advisory Team celebrated Awareness Day with a community event featuring a hike, dance performances, educational and vendor booths, and youth speak-outs. The organization promoted the event with an announcement on http://cherokeephoenix.org Exit Disclaimer.


Wraparound Oregon Early Childhood held a rally on the steps of the Oregon State Capitol, held a family fun night community event, and orchestrated an art activity in schools that focused on the theme of "My Feelings Are a Work of Art."

NARA Northwest: Nak Nu Wit partnered with Life is Sacred, Healthy Kids, Healthy Native Kids, and NW Portland Area Indian Health Board to celebrate Awareness Day 2011 with an all-day event, family-friendly event. The "Finding the Hero Within—500 Years of Resilience" event was promoted on Facebook and included dance from the Native American, Aztec, and African culture, along with food and family activities. The event also included reading of a declaration, drumming, balloon twister, food, and traditional storytelling. The system of care promoted the event by distributing fliers to community members and advertising the event on Facebook, MySpace, and the NARA Web site. The system of care collaborated with Portland Parks and Recreation and Healthy Native Kids to host the event for approximately 300 people.


Allegheny County helped get Governor Tom Corbett of Pennsylvania to proclaim May 3 Children's Mental Health Awareness Day.

Angel's Place created a fun and educational event for young children in their area. At an art event, children painted while listening to different kinds of music—classical, jazz, etc.—and then described how it made them feel. They discussed how the music sounded and the paintings they created as a result of listening to the music.

BC-SCORES hosted an information fair with several tables at the mall in Beaver County to celebrate Awareness Day and raise awareness about children's mental health.

Build ECE, sponsored by the Pennsylvania Office of Child Development and Early Learning and the Pennsylvania Build Initiative, featured Awareness Day 2011 in the Build Early Childhood Education biweekly e-newsletter.

The Children's Hospital of Philadelphia mentioned Awareness Day on its Web site.

The Harrisburg PreK Program hosted a community fair for Awareness Day to offer general information about children's mental health and the services available in and around the Harrisburg area to address child mental health and behavioral issues, respond to trauma, build resilience in children and their families, and to support healthy social/emotional development. Local service providers had literature and referral information available at the event and were able to answer general questions from attendees.

Mental Health Association of Pennsylvania included Awareness Day 2011 national event details on their Web site.

Pennsylvania Early Childhood Mental Health Advisory Committee contributed to the publicity of Awareness Day through PSAs, getting mayors to sign proclamations, and by holding community events. The organization also released a fact sheet about Awareness Day and why promoting children's mental health is important.

Pennsylvania System of Care Partnership conducted a radio broadcast with mental health expert panelists speaking specifically about children's mental health and a viewing of the live videocast of the National Institute of Mental Health's panel, "Connecting the Dots: Understanding Children's Mental Health." The system of care also had an information table at a local library and mall, distributed green awareness ribbons, and held a screening of the suicide prevention video "To Save a Life."

PolicyLab: Center to Bridge Research, Practice, and Policy at The Children's Hospital of Philadelphia Research Institute published National Children's Mental Health Awareness Day information on their Web site to promote positive mental health in young children.

Westmoreland County Behavioral Health and Developmental Services Program partnered with Seton Hall University, the Westmoreland Museum of American Art, the Child Adolescent Service System Program, and the ParentWISE Program of Family Services of Western PA to celebrate Awareness Day in an Art Action Kickoff Event titled "emPOWERMENT thru the Arts." The goal of the event was to engage community adults and youth in activities that encouraged the building of resiliency skills, both on the day of the event and on an ongoing basis. Youth and adults were invited to help create a community totem pole, engage in creative arts activities, and construct a resiliency-building toolkit they could take home.

Rhode Island

Rhode Island Department of Children, Youth, and Families orchestrated two Family Day community celebrations, a day at the Rhode Island Children's Museum, and a book reading for young children. For parents, the system of care hosted an evening presentation on moods and medication for children with mental health diagnosis, a community gathering on resiliency, and a five-session workshop series on "Mega-Skills for Parents." The system of care's outreach efforts included developing a calendar with mental health info and a resource directory, and filming a PSA. Their activities reached more than 1,500 people, and they promoted Awareness Day through online announcements, print media announcements, and social media.

South Carolina

Federation of Families of South Carolina partnered with the South Carolina Department of Mental Health; South Carolina Department of Education, Office of Exceptional Children; South Carolina Department of Juvenile Justice; Continuum of Care; Youth M.O.V.E. South Carolina; Mental Health America of South Carolina; National Alliance on Mental Illness of South Carolina; Children's Trust of South Carolina; Family Connection of South Carolina; Protection and Advocacy for People with Disabilities, Inc.; SC Appleseed Legal Justice Center; League of Women Voters; Look Unto the Hills; USC Children's Law Center; and the University of South Carolina School Mental Health Team for a Children's Mental Health Awareness Week kick-off event that included a photo gallery, music, food, and a silent auction. The organization also collaborated for an Awareness Day rally at the State Capitol and promoted Awareness Day on its Web site.

South Dakota

Tiwahe Glu Kini Pi hosted an Awareness Day event featuring workshops, booths, Lakota cultural activities and teachings, equine therapy demonstrations, inflatable trampolines, and arts and crafts. Lunch and dinner were also served. Approximately 350 youth and family members attended the event. Using the Awareness Day proclamation template, the Rosebud Sioux Tribal President signed and issued an Awareness Day proclamation. Promotional efforts took place for the 2 weeks leading up to the event. Local radio station KINI featured 45-second radio spots and the area newspaper emphasized raising awareness and helping children heal from trauma. The system of care estimated the media exposure at more than 2,000. Furthermore, the system of care utilized Facebook and fliers.


Early Connection attended the Health Council and Community Partnership meetings to promote National Children's Mental Health Awareness Day. More than 35,000 "I Choose to Care" stickers were delivered throughout the State and worn by those who continue to support the needs of children. The organizations efforts were highlighted in the American Academy of Pediatrics May newsletter.

K-Town Youth Empowerment Network collaborated with Tennessee Voices for Children and East Tennessee Council on Children & Youth to celebrate Awareness Day 2011. The group hosted a half-day "Creating Solutions" forum on building collaboration and systems of care in the community, which approximately 200 social service professionals, educators, and family members attended. The system of care also hosted a Children's Mental Health Awareness Family Fair downtown, with family activities such as a juggler, a magician, and a bounce house, as well as exhibit tables on mental health resources that was staffed by a broad range of area service providers. The group promoted Awareness Day 2011 through primetime radio PSAs, which aired on four stations. The first 30-second spot promoted the Children's Mental Health Awareness Family Fair downtown, while the second spot created awareness around the impact of trauma on children and youth.

Mule Town Family Network: A System of Care for Maury County, TN, provided training to caregivers and educators on language and emotional literacy in recognition of Awareness Day. The system of care also had local businesses and organizations post "Children's Mental Health Matters" signs in visible locations and distributed more than 36,000 stickers featuring the message "I choose to care." They did a community art project and participated in the local Mule Day Parade, which attracts more than 200,000 people.

Just Care Family Network: TVC celebrated Awareness Day 2011 with an open house, which was held on May 3 and was attended by 65 people, and a children's festival, which was also held on May 7 and attended by more than 150 youth and families. Just Care Family Network: TVC used both promotional Awareness Day images and press releases in their outreach to the community. More than 1,000 invitations were sent to community members and an estimated 300,000 people were reached through promotion from the media.


Centro de Mi Salud, a private mental health clinic helping the underserved, hosted a National Children's Mental Health Awareness Day event focused on educating parents and caregivers. At the outdoor event, Centro de Mi Salud distributed pamphlets with information on mental illness in children.

Hand in Hand celebrated Awareness Day by holding events with a ventriloquist in four counties in Texas. The ventriloquist focused on topics such as kindergarten readiness, playing with parents, bullying, and emotions. The three performances in rural counties were held at the local Head Start facilities. In Tarrant County, the performance was held in the Atrium of the Children's Hospital.

Harris County Systems of Hope celebrated Awareness Day with an event that included speeches by elected officials and youth performances.

The Mona Mentors Community Agency hosted a Nurturing Parents Program for Awareness Day, where they facilitated parenting classes for child abuse prevention.

Rural Children's Initiative collaborated with 24 churches and faith communities for Awareness Day activities that included 12-hour Mental Health First Aid Certification classes for congregations; a worship service to bring awareness to mental health matters; forums for congregations that taught people about the importance of taking care of one's mental health; using stories and parables from scriptures as "teachable moments" during Sunday school, youth group meetings, and children's sermons to teach children and youth about mental illness and acceptance of those who seem different or are experiencing problems; and special sermons providing accurate information, bringing awareness, and encouraging members to be open-minded and welcoming to children, families, and others with mental health needs. RCI team members, families, and youth spoke and provided music during these services. All 24 faith communities had special prayers for mental health and for those experiencing mental health problems and illnesses, their families, and friends and provided education and awareness materials and resources via congregational bulletins, newsletters, and other handouts. "Champions of Hope" awards were also awarded to community members who support mental health systems of care. More than 2,900 faith community members participated in the events, which were promoted via Facebook, Twitter, the system of care's Web site, and local radio stations.

The South Texas Art Therapy Association (SATA) held an Awareness Day event on April 21 at Travis High School called Teen Mom's and Babies Community Connection Day. The event encouraged moms to build resiliency within themselves and their children. Teen parents were given a goodie bag resource book on how to make art with their babies and some different community resources for education, counseling, and day care assistance. Counselors helped to facilitate the event and guide participants to resources. The goal was for the teen participants to feel connected to the community by giving their art to the project, learning new ways to make art with their children and new connections to other resources. The documentary about the Deep Eddy Mural project filmed the event.


Utah Division of Substance Abuse and Mental Health and the National Alliance on Mental Illness organized a personal story and art exhibit for Awareness Day. Some of the mental health clients whose posters were on display are participants of PASSAGES, a program funded by SAMHSA that helps young people in mental health treatment transition into adulthood. To promote the exhibit, representatives spoke with a local television station, KSTU Fox 13, and were featured twice in the local Deseret News newspaper. They collaborated with the Salt Lake Public Library, NAMI-Utah, and Allies with Families, a local chapter of the National Federation of Families for Children's Mental Health. The organizations also utilized the Awareness Day tip sheets and Short Report.


Vermont Federation of Families for Children's Mental Health (Vermont Youth in Transition Grant) partnered with the Vermont Child Trauma Collaborative (VCTC) and produced a 20" X 14" poster and matching bookmark on "Building Resiliency" for Awareness Day. The 200 posters and 2,400 bookmarks were distributed to various public service agencies in suggested public lobby areas, including Parent Child Centers, Community Action Councils, AHS Field Service Offices, Adolescent and Family Unit, and the Vermont Department of Education. The materials were also shared with partners, including Vermont Association for Mental Health, Vermont National Alliance for Mental Health, and the Vermont Council for Developmental and Mental Health Services. Furthermore, the organization produced and mailed 200 "Celebrate Children's Mental Health Week" postcards with a "Children's Mental Health Matters" green ribbon attached to the Vermont Legislature.


Alexandria's Mental Health Anti-Stigma HOPE Campaign hosted an art exhibition for Awareness Day to allow those affected by mental illness to use art as a form of expression. The organization conducted art workshops with the Center for Alexandria's Children and art therapists from George Washington University participated. The organization aimed to educate the community and enable those with mental illness to participate fully in its community. The organization's partners for this project included Alexandria CSB, Alexandria Office of Arts, Alexandria Art Commission, Alexandria's Therapeutic Recreation Program, and George Washington University Art Therapy Program. The organization also provided artwork to be included in the American Art Therapy Association produced art exhibit at the national Awareness Day event in Washington, DC.


Child and Family Services at Peninsula Community Mental Health Center, in coordination with a 5th grade class at Roosevelt Elementary School in Port Angeles, WA, hosted the event "Strengths to Draw on for Mental Health." The goal was to help raise awareness of the importance of children's mental health through group activities such as an interactive talk and a collaborative group art project. Students also created an art project that represented their individual strengths and reflected a positive self-image. The art project will be a permanent art installment at the community mental health center to promote a message of resilience and hope for children dealing with mental health issues.

Franklin Elementary School celebrated Awareness Day by having 5th graders create images of inner strength, which will become a mural in the Peninsula Community Mental Health Center.

Lummi System of Care held its 3rd annual "Feast of the Salmon People" for Awareness Day, featuring food, arts and crafts, a T-shirt giveaway, and a "Lummi's Got Talent" competition. The event was promoted via community meetings, emails, Lummi Squol Quol (monthly newspaper), Facebook, and by word of mouth. More than 400 people attended the feast event. The system of care also hosted an Intergenerational Dinner prepared by Lummi Youth Academy youth with assistance from the Youth Academy cook, and dessert was prepared by the Lummi Youth Build. The Lummi SOC round drum was blessed and a group of youth drummed several songs. During the Intergenerational Dinner, the Lummi SOC presented the Lummi elders with craft materials including beads, yarns, fabric, shawl fringe, and many other supplies.

Yakima County Youth and Family Coalition organized a Family Field Day community event, featuring soccer, kayaking, boxing, martial arts, tennis, golf, baseball, basketball, an obstacle course, milk jug toss, hula hoop, and a "My Feelings Are a Work of Art" activity for Awareness Day.


Fond du Lac School District, Safe Schools/Healthy Students, part of the Teen Screen Program in the Fond du Lac School District, scheduled a presentation on the effects of trauma on children that was given by a local mental health provider at a Fond du Lac district library on May 3. They also had a poster contest for all school-age children and youth on ways they take care of their mental health. The posters were displayed at the local library and the public voted for the winners in each age category. Books on mental health for children and families will be featured at the library during the month of May and local radio stations will run PSAs featuring local school children.

Mental Health America of Wisconsin helped promote National Children's Mental Health Awareness Day through an announcement on its Web site.

Federal Agencies/Programs

Centers for Disease Control and Prevention promoted Awareness Day by posting the official Web badge on its Web site.

Early Childhood Comprehensive Systems works to promote children's mental health in both Delaware and Colorado. This year, its Delaware Rural Health Initiative supported the Primary Care/Rural Office in Public Health in attending a conference on "The Southern Delaware Mental Health System: Continuing the Journey toward Access and Excellence" in Rehoboth Beach, DE. In Colorado, they distributed packets of children's mental health information at an Awareness Day event.

Administration for Children and Families, U.S. Department of Health and Human Services, spread the word about children's mental health through its Web site. Content was published that informed their audience about Awareness Day and provided information to help plan events and raise awareness about the importance of positive mental health in children and families. Awareness Day was also highlighted in the May edition of the Head Start Mental Health Services Newsletter. Following the Awareness Day national event, the webcast of the national event was promoted for viewing in the June edition of the Head Start Mental Health Services Newsletter.

Indian Health Services Head Start Program planned the Garden Project for Awareness Day during the 2011 Advances in Indian Health Conference, featuring one group that started a garden, a second that engaged in physical activities associated with gardening, and a third that participated in the reading of a story about gardening.

National Association for Children of Alcoholics promoted Awareness Day in its spring 2011 newsletter with a link to the Awareness Day Web page.

National Center of Substance Abuse and Child Welfare contributed to Awareness Day by publicizing it to their 570 regional grantees through emails and social media sites.

National Child Traumatic Stress Network is a national organization that participated in Awareness Day in Colorado, New York, Louisiana, Alabama, Alaska, and Delaware. They executed a wide array of activities, including a proclamation from the Mayor of Denver, art activities, a family fair, informational briefings, and distribution of awareness ribbons, which were publicized through social media. The organization also participated in two mental health conferences.

National Healthy Mothers, Healthy Babies Coalition was especially effective in its outreach efforts for Awareness Day through the distribution of an Awareness Day email to a listserv of 3,000 people.

National Institutes of Health promoted SAMHSA's "Caring for Every Child's Mental Health" public awareness effort on Montgomery Village Patch, which included information about the research panel videocast.

National Institute of Mental Health (NIMH) organized a research panel that was videocast across the country. "Connecting the Dots: Understanding Children's Mental Health" featured four of NIMH's child and adolescent researchers and was an opportunity for parents, teachers, advocates, and the general public to ask experts about children's mental health. There were 375 participants, including members of the audience and live videocast viewers. The videocast is now archived for viewing on NIMH's Web site. Furthermore, NAMI sent information to 55 NIMH outreach partners about Awareness Day encouraging them to host their own events and to watch the NIMH research panel videocast. Information about SAMHSA and NIMH Awareness Day events was also sent to 115 professional and advocacy organizations. SAMHSA Awareness Day fliers were distributed at the NIMH Outreach Partnership Annual Meeting in March 2011, and SAMHSA information was included in the meeting invitation that was sent to 850 individuals and organizations.

National Institute on Drug Abuse is a national organization that promoted children's mental health by posting an article about Awareness Day and teen drug abuse on its Web site.

National Project LAUNCH grantees throughout the country planned activities on and around May 3. In California, an electronic resource kit was developed and distributed to the Statewide Screening Collaborative Screening Collaborative and all Part C/Early Intervention specialists to share with their agencies and stakeholders throughout the State. In Illinois, the grantee hosted a "Hope and Health Around Us" fair and Mayor Richard Daley signed an Awareness Day proclamation. In Iowa, the "Do More Outdoors!" event offered art activities and encouraged physical activity through an interpretative walk, geocaching, a bike rodeo, a bike helmet give-away, bike tune-ups, and bike safety programs. Furthermore, Governor Brandstad signed an Awareness Day proclamation. In Massachusetts, the grantee site hosted two events, "Healthy Kids Day," where information tables were set up at two local YMCAs and "Girls Night Out—Mental Health Matters: Let's Talk" event with a local journalist and television personality. In Michigan, the grantee produced a great number of materials, including "Social-Emotional Health and School Readiness: A Guide for Parents with Children Birth to Age 5," "Social-Emotional Health is the Key to Children's Success in School and Life" handout, social and emotional health calendar, and a mental health development wheels order sheet. In New Mexico, a PowerPoint presentation was created titled "Adverse Childhood Experiences: Childhood Trauma and Adult Illness." In New York, State leaders held a press conference and meeting titled "What's Great in Our State—Celebrating Children's Mental Health." In Ohio, the grantee site hosted a "Resiliency Ring" event at the Ohio Statehouse that featured musical entertainment by youth and presentations by youth, families, and State administrative and legislative leaders. In Oregon, the grantee site hosted a "My Feelings Are a Work of Art" activity for 300 kindergarteners through 3rd graders in two public schools, Governor John Kitzhaber issued an Awareness Day proclamation, and three State representatives discussed the importance of prevention and awareness. In Rhode Island, the grantee hosted a family festival that featured visual and performing arts, ethnic dance troupes, theatre, musicians, and storytellers. The site also hosted a Child Abuse Prevention and Children's Mental Health Summit in June. In Wisconsin, the grantee held a press conference in recognition of Mental Health Awareness Day.

Office of Juvenile Justice and Delinquency Prevention promoted SAMHSA's "Caring for Every Child's Mental Health" public awareness effort through their Web site, which included a link to the Awareness Day Web page.

Office of Safe and Drug-Free Schools celebrated Awareness Day in Washington, DC. The organization orchestrated a family fair that included an art activity and the distribution of educational materials, as well as holding children's mental health training workshops and having an informational booth at a local mall for a day.

Safe Schools/Healthy Students hosted an Awareness Day exposition for parents in Michigan in recognition of Awareness Day. The organization promoted this event by providing information to schools that then relayed it to parents, placing press releases in local newspapers and advertising it on the Web sites of the school district and collaborating organizations.

Safe Start Center posted a series of tip sheets for working with children exposed to violence for a variety of audiences, including caregivers, teachers, early care providers, homeless and domestic violence shelters, youth workers, fathers, and child welfare workers on its Web site. Awareness Day was also promoted on the Office of Juvenile Justice and Delinquency Prevention Web site and on the JUVJUST listserv, which has 20,000 subscribers.

The Children's Bureau, Administration on Children, Youth and Families, Administration for Children and Families, U.S. Department of Health and Human Services, posted information and resources about Awareness Day on its Web page and forwarded through the Children's Bureau listserv. The Children's Bureau also requested a brief article to include in its Children's Express (CBX) online newsletter. The "Caring for Every Child's Mental Health" team provided the editor of CBX with an article about Awareness Day that appeared in its April 2011 issue. The CBX Web page has more than 20,000 visitors per month and the newsletter is sent out by email to about 19,000 subscribers.

The National Endowment for the Arts placed an Awareness Day banner on its homepage and shared Awareness Day information on Twitter and Facebook. The NEA also collaborated with SAMHSA to present a joint award to Jamie Lee Curtis for her resilience in dealing with challenges from early childhood and using her celebrity as a platform to help others. Rocco Landesman, NEA Chairman, attended the national event to present the award to Curtis with SAMHSA Administrator Pamela Hyde.

The Office of Child Care, Administration of Children and Families, hosted events in several States and promoted the events using its Children's Bureau Express newsletter. In Colorado, the Department of Human Services in Colorado sponsored its first annual inaugural year event on April 3 focused on children and trauma, and it featured Child Trauma Fellow Dr. Jerry Yager, as well as essays from youth. In Iowa, the Iowa Department of Public Health (IDPH); Department of Human Services, Child Health Specialty Clinics; and Iowa Federation of Families for Children's Mental Health joined Governor Terry E. Branstad on April 28, 2011, at the Capitol rotunda as he signed a proclamation designating May 1 to 7 as Children's Mental Health Week in Iowa. The entire month of May was proclaimed national Mental Health Month. In Missouri, St. Louis County officials and workers spoke in Clayton about the need to fund efforts benefiting mental health for children. The event included performances by the University City High School drumline and speakers who addressed childhood trauma in light of the recent Good Friday tornadoes in St. Louis and St. Charles counties. In Virginia, 1 IN 5 KIDS.ORG launched a campaign releasing its newest publication—Children's Mental Health in Virginia: System Deficiencies and Unknown Outcomes. The report took a holistic view of the data available and examined how children who face serious mental and emotional problems fare in Virginia. To promote the event, Awareness Day materials and State collaboration opportunity letters were disseminated to all the Office of Child Care regional staff and grantees from the 50 States, territories, and tribes. The Awareness Day Web page was linked to from the Office of Child Care's Web site. In addition, the Awareness Day widget was posted on their Web site.

The Office of Head Start, Administration for Children and Families, U.S. Department of Health and Human Services, provided materials and resources for Head Start grantees to celebrate National Children's Mental Health Awareness Day. Information about Awareness Day activities, resources, and the national event were provided in the April and June 2011 newsletters that are sent to all Head Start grantees. Over 760 Head Start sites participated in Awareness Day. To promote the event, Awareness Day was mentioned on the Office of Head Start Web site and an email blast was sent to promote the event. The Web site was viewed 1,183 times.

The Office of Special Education Programs provided information and distributed materials for Awareness Day at the 2011 OSEP Technical Assistant and Development Network Conference, and asked attendees to help spread the word by distributing materials and posting information on websites. The organization also provided information to other offices at the Department of Education with work relevant to mental health, and invited colleagues, staff partners, or families to participate in the national event.

There were 16 Women, Children, and Family Treatment grantees that participated in Awareness Day—Aliviane, Inc. (El Paso, TX); Alternative Opportunities (Springfield, MO); Boston Public Health Commission (Boston, MA); Case Management (Memphis, TN); Cobb Country Community Services (Marietta, GA); Colorado State Judicial Branch (Denver, CO); Gateway Community Service (Jacksonville, FL); Guadenzia, Inc. (Lancaster, PA); Lorian County Alcohol and Drug Abuse Services (Lorian, OH); Native American Connections (Phoenix, AZ); Operation PAR, Inc. (Pinellas Park, FL); Queen of Peace (St. Louis, MO); County of Santa Barbara (Santa Barbara, CA); St. Monica's (Lincoln, NE), WestCare—California (Fresno, CA), and Women's Treatment Center (Chicago, IL). Ten grantees participated in an art activity, eight in a family fair, one in a briefing, one in a media event, and seven in other activities, including open houses, presentations from child psychiatrists, skits, open mike sessions, briefings, storytelling, and health fairs. Four grantees developed educational materials. To promote Awareness Day, two grantees spoke with the media; two mentioned Awareness Day on their Web site; one used social media; 13 sent information to members, affiliates, partners, or staff; and 14 informally invited colleagues, staff, partners, or families. Many of the grantees used Awareness Day materials, including tip sheets, template articles, social media messages, the Short Report, template proclamation, and the early childhood and trauma resources.

Collaborating Organizations

American Academy of Child & Adolescent Psychiatry (AACAP), a champion-level sponsor and Executive Planning Committee member for Awareness Day, developed the nationwide education campaign Speak Up for Kids! with the Child Mind Institute. Speak Up for Kids! is sponsored nationally by Hunter Boot and Parents magazine. The Child Mind Institute and AACAP developed Speak Up for Kids! to use during National Children's Mental Health Awareness Week to raise awareness about psychiatric and learning disorders in children. More than 500 child and adolescent psychiatrists and other mental health professionals in 45 states and 11 countries participated in Speak Up for Kids! by using speeches, fliers, op-eds and social media to educate parents and teachers. As part of the campaign, the Child Mind Institute hosted a live webinar with Dr. Harold S. Koplewicz on May 3 titled "When to Worry About Your Child's Worries." Speak Up for Kids! advertisements were featured in the New York Times, USA Today, and Wall Street Journal.

American Academy of Pediatrics, a change agent-level sponsor and Executive Planning Committee member for Awareness Day, is a national organization that helped with the promotion of Awareness Day through announcements in its newsletter and on its Web site.

American Dance Therapy Association spread the word about children's mental health through its Web site, posting content and the Awareness Day Web badge to inform their audience about Awareness Day.

Delaware Valley Art Therapy Association obtained letters of support for Awareness Day from Vice President Joe Biden, Philadelphia Mayor Michael Nutter, Pennsylvania Governor Ed Rendell, Congressman Joe Sestak, and Delaware Governor Jack Markell. The organization also obtained a proclamation from New Jersey Governor Chris Christie.

Jewish Family Services of MetroWest used Twitter to promote Awareness Day. Tweets were made before, the day of, and after Awareness Day.

National Council for Community Behavioral Healthcare distributed information and event details about Awareness Day 2011 in its Public Policy Update and Technical Assistance Update Newsletter.

National Evaluation Team sent an email announcement through its listserv to promote Awareness Day 2011. The organization's newsletter featured general information, an overview of the impact of early childhood trauma on the mental health of young children, and ways that two communities successfully used evaluation data to raise awareness and increase understanding of children's mental health in their Awareness Day activities.

Technical Assistance Partnership (TAP) promoted various Awareness Day activities on its Web site and email blast, including the National Institute of Mental Health (NIMH) videocast panel on the state of the science in children's mental health and the webcast of SAMHSA's national Awareness Day event on May 3.

The American Art Therapy Association sponsored and produced the one-of-a-kind, one-night-only art exhibit that opened the national Awareness Day event in Washington, DC. The exhibit included artwork from the "Sybil" collection; artwork from children attending America's Camp after their parents were killed in the 9/11 attacks; Tracy's Kids artwork produced by young cancer patients; and Alexandria's (VA) Mental Health Anti-Stigma HOPE Campaign.

The National Association for the Education of Young Children (NAEYC), an executive planning committee member for Awareness Day, promoted Awareness Day on its Facebook page and in its e-newsletter. Peter Pizzolongo, senior director of professional development at NAEYC, and Amy Hunter, program manager at ZERO TO THREE, co-authored an article for NAEYC's Young Children peer-reviewed professional journal. Young Children reaches nearly 90,000 early childhood educators who are NAEYC members. The article, titled "I Am Safe and Secure: Promotion Resilience in Young Children," appeared in the March 2011 edition of Young Children and featured information about supporting resilience in young children, resources about trauma in early childhood, and information about Awareness Day 2011. The article was mentioned in the April 2011 newsletter of the Devereux Foundation.

Witness Justice is a national organization that serves victims of violent crime. The organization hosted an event for Awareness Day in which kids did artwork to create a book with the theme of "finding peace." Through a collaboration with the GlassBooks Project, Witness Justice premiered a new Glass Book during the art exhibit at the national Awareness Day event in Washington, DC, that was created by youth that had experienced trauma. The organization coordinated having 23 young people who have experienced trauma and demonstrated resilience travel from Newark, NJ, to Washington, DC, to attend the national Awareness Day event.

National Organizations

Bert Nash Community Center promoted Awareness Day 2011 on their Web site and Facebook page. The Center also held a lunch discussion, "Connecting the Dots: Understanding Children's Mental Health," for families and community members to view the National Institute of Mental Health (NIMH) videocast and learn more about the science behind children's mental health, including normal brain development, anxiety, bipolar disorder, and attention deficit hyperactivity disorder (ADHD).

Find Youth Info promoted Awareness Day on its Web site and encouraged its audience to host or participate in Awareness Day activities in May.

Forum for Youth Investment helped spread awareness by promoting National Children's Mental Health Awareness Day specifically through their high-traffic Web site SparkAction.org. The organization also encouraged participation from organizations like the Children's Cabinet in a statewide collaboration opportunity in recognition of Awareness Day.

The Child-Mind Institute collaborated with the American Academy of Child & Adolescent Psychiatry (AACAP) to develop and place advertisements in the Wall Street Journal, New York Times, and USA Today. The ads were in honor of National Children's Mental Health Awareness Week and it promoted the Child Mind Institute and AACAP's "Speak Up for Kids!" nationwide education campaign, designed to help parents and teachers recognize the signs of childhood psychiatric and learning disorders.

If you or someone you know is in crisis and needs to talk, please call 1-800-273-TALK (1-800-273-8255).

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